Speech of Tim Cook at Duke University Hints What to Expect from WWDC 2018
At the commencement speech in Duke University, Apple CEO Tim Cook emphasized on the company’s commitment to user privacy, thereby giving an idea of what Apple’s focus will be on at WWDC 2018 to be held on June 4 in San Jose, California this year.
Just a few weeks ahead of WWDC 2018, Tim Cook made a thought-provoking speech at Duke University, from where he earned his MBA degree from. Cook took the opportunity to tell the world how important user privacy is to Apple, and also mentioned about the privacy failings of other companies. Going by what the Apple CEO had to say, it seems like there will be much more than just talks about technology.
Tim Cook has spent the most time talking about his experiences at Duke while he was studying there, he also made it a point to talk about the most talked about topic – User Privacy, and Apple’s approach towards it. Though Cook did not take any names this time, it was clear that he disliked the approach that Google (Android platform) and Facebook (social networking) took regarding privacy as he once again asserted his thoughts on why privacy must not be sacrificed for progress.
Talking about Apple’s stand on privacy, Tim Cook said this weekend, “We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a different path: Collecting as little of your data as possible. Being thoughtful and respectful when it’s in our care. Because we know it belongs to you.”
This statement was certainly inclined towards Facebook, the social media giant. Facebook’s latest Cambridge Analytica scandal has got people thinking and talking about the risks that social media poses to individual privacy, as well as to public discourse as a whole.
This gives us an idea of what to expect in this year’s WWDC. Though Apple fans might be treated to both new software (iOS 12) and new hardware, the company will mostly focus on their initiative to differentiate itself from its rivals who seem hungry for user-data.
Though the stand of Tim Cook on privacy is clear, it remains to be seen how Apple stays true to its commitment to saving as low user data as possible as it is not easy. WWDC 2018 is hence a chance for apps-makers to see just how Apple puts forth intensive next-generation systems (artificial intelligence, machine learning), without violating user privacy.
Take a look at the speech of Tim Cook at the Duke University right below: