The All Girl K-Pop Group BlackPink Creates Storm In The U.S. Just Like BTS
It is almost impossible to find a music aficionado who has yet not heard anything about K-Pop phenomenon BTS. The all-boy group, which came into existence in 2013, has taken the world by storm with its catchy music powered by mesmerizing choreography. It is not an exaggeration to say that BTS has taken K-pop to the Western mainstream in the last couple of years and now enjoy a strong fanbase in almost all parts of the world. Their popularity can be gauged by the fact that Forbes Asia has featured them in its 30 Under 30 2018 list. Isn’t that amazing? However, it looks like there is a competitor in the market to challenge their popularity, which has risen by leaps and bounds in the last few years.
We are talking about South Korean foursome group BLACKPINK, which seems to have got everything required to make it big in the West. BLACKPINK prides at being the first girl group of any country to land on Forbes Asia’s 30 Under 30 list. In short, the all-female led the group in the next big thing, it seems. It has certainly set the bar for female K-pop acts on the Billboard 200 and Hot 100 charts and is driving frenzy among its “Blink” fans over its debut world tour later this month.
The group was launched in 2016 as part of the YG Family, a South Korean pop music empire that has idol acts like Bigbang, G-Dragon and former girl group 2NE1 under its wings. BLACKPINK, whose members Jisoo, Jennie, Rosé, and Lisa are aged 22 to 24, is the only other K-pop group alongside BTS to dominate YouTube’s top 50 global artists and that is not a mean feat.
On YouTube, BLACKPINK has emerged as the first K-pop group to top 20 million subscribers on an official channel. In June 2018, the band rolled out a sonscalled “Ddu-du Ddu-du” which inflamed the internet and reached No. 55 on the Billboard’s Hot 11 in no time.